About Us

HPU is a global creative advertising agency focused on long-term visibility and meaningful brand presence.
We work across cultures and markets to help creative projects travel with clarity, consistency, and purpose.

Our Story

A Global Creative Agency Shaped by Cultural Perspective

Founded in 2014 and headquartered in London, HPU is a global creative advertising agency focused on delivering thoughtful and effective promotion.
Our work spans across major international markets, supporting creative projects through collaboration, structure, and cultural awareness.

Led by CEO and Creative Director Mark Whelan, our team brings together diverse perspectives from different regions and disciplines.
By combining global reach with local understanding, we help creative ideas travel with clarity and remain relevant within their audience environments.

Our Mission & Values

Creativity with Purpose

Mission

Our mission is to help creative projects build visibility that is thoughtful, consistent, and meaningful over time. At HPU, promotion is guided by clarity and responsibility, ensuring creative work connects with audiences without losing its integrity across markets.

Values

We believe strong creative work is built on integrity, cultural awareness, and long-term thinking. By working collaboratively and responsibly, we aim to support communication that respects people, context, and the influence creative work holds.

Creative Collaborations

David Fincher Precision-Driven Storytelling

✦ Known for controlled pacing, visual discipline, and narrative depth. ✦ Collaborations focus on atmosphere, detail, and long-term audience impact.

Quentin Tarantino Distinctive Voice & Cultural Expression

✦ Working with bold creative perspectives that challenge convention. ✦ Emphasis on originality, dialogue rhythm, and strong stylistic identity.

Steven Spielberg Emotion-Led Global Narratives

✦ Supporting projects that connect emotionally with audiences worldwide. ✦ Focused on clarity, storytelling continuity, and cross-generational appeal.

Shaping Ideas into Impact

At HPU, every campaign begins with an idea but it never stops there.
We transform concepts into measurable results by combining cultural insight, creative design, and global expertise.

Our work is not just about making brands visible, but about ensuring they create lasting influence in the markets they serve.

Global Campaign Teams

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Markets Reached

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Creating Memories

Responsibility in Action

Choosing HPU means working with a partner that balances creativity, responsibility, and global reach.
We are not just campaign designers; we build connections that last.

Combine global perspective with local understanding, ensuring every campaign feels relevant across cultures and markets.

Turn creative direction into clear outcomes, strengthening visibility, recognition, and audience connection over time.

Commit to social responsibility and inclusivity, approaching communication with care, ethics, and respect for people.

Build long-term partnerships that support sustainable brand presence while contributing positively to communities.

With HPU, you gain more than a campaign, you gain a creative ally dedicated to impact that endures.

Global Presence

At HPU, our global presence is built on diversity. We bring together talent from different regions, cultures, and professional backgrounds, allowing ideas to grow through multiple perspectives and shared understanding.

Our teams work across borders while staying connected to local contexts. By respecting regional insight and cultural nuance, we ensure collaboration remains meaningful and progress stays grounded.

Trusted by Icons Across the Globe

HPU is proud to work with some of the world’s most recognized landmarks and hospitality leaders.
Our collaborations extend across tourism, culture, and hospitality building visibility and lasting impact for global brands.